There are two ways you can sign up with AdJug. Either go directly into the "sell
ads" process to set up your first ad space - you will be asked to register before
receiving your ad code. Alternatively, if you would like to sign up prior to listing
an ad space, you can register here.
Are there any sign-up costs involved?
There is no cost for signing up as a publisher.
Do I need to sign a contract?
At AdJug we believe in freedom of choice. Although you are bound by AdJug's terms
and conditions you are under no obligation to use AdJug at any point.
How much does AdJug charge?
Well - we do have to pay for servers, salaries and other costs associated with providing
the service to you. AdJug charges a 20% transaction fee for any campaign processed
using the AdJug platform. We do this by charging a 20% increment on top of what
you want to get for traffic from your site.
Are there any other costs to consider?
Some of the ad campaigns may be placed by advertising agencies. These campaigns
are subject to a 15% commission which is payable to the agency booking the campaign.
When you are offered an ad campaign from an agency, 15% will be deducted from the
gross value of the campaign.
What is an ad space?
This is the area of a publisher's site where advertising exists. These ad spaces
are defined by you, the publisher.
Can I work with other ad networks?
Absolutely! We are confident that you will get the best prices for your ad inventory
through our marketplace, because you are in control and setting the terms of the
business. If, however another ad network is offering higher rates, then you quite
simply display their ads by changing your bid/CPM threshold.
Are there any terms I should be familiar with before
We have listed all the jargon we think you will need. If however you come across
a term that you don't understand and it's not listed here then simply mail us at
firstname.lastname@example.org and we'll
do our best to find an explanation.
Ad space: The area of a publisher's site where advertising exists.
CPM: Cost per thousand impressions (CPM) - the amount you pay per thousand
impressions on your ad.
CTR: Click-through rate (CTR) - the number of clicks your ad receives divided
by the number of times your ad is shown (impressions).
Conversion tracking: A conversion occurs when a click on your ad leads
directly to user behaviour you deem valuable, such as a purchase, signup, page view,
or lead. Using our conversion tracking pixel, you can see which sites your conversions
Current bid price: The prevailing bid price for a particular ad space at
this point in time.
eCPC: Effective cost per click (eCPC) - your average cost per click delivered.
(Total campaign cost divided by total number of clicks delivered.)
eCPM: Effective cost per thousand impressions (eCPM) - your average cost
per thousand impressions delivered. ((Total campaign cost divided by total impressions
delivered) x 1000)
Impressions: The number of impressions is the number of times an ad is
Order confirmation page: Following a purchase, lead generation, or other
form of conversion on an advertiser's site, users will often be taken to an order
confirmation or thank-you page to acknowledge a successful transaction. To ensure
accurate conversion reporting, advertisers using Adjug's conversion tracking tool
should place a conversion pixel on this page.
On the AdJug homepage, click on 'login' and then on the 'forgot
your password?' link. Enter your email address and submit the form - your
password will now be emailed to you.
Login to your account on AdJug. Click on your username in the top right corner of
the screen. On the 'change user details' page, click on the 'change
password' link - you will be able to define a new password on this page.
What are the benefits of publishing banner ads?
Combining banners with text ads gives you the best option to earn more from your
ad inventory. Banner ads are paid on a CPM basis, so they generate revenue for every
How much can I expect to earn?
As with text ads, banner ads are paid at the price defined by you or the price offered
by an advertiser.
Where should ad spaces be placed?
The best locations for ad spaces are on areas that are above the fold (the part
of a web page that is shown before the need to scroll) and the most visible for
Can I place multiple ad codes on one page?
Absolutely, we recommend creating one image ad space per page.
Can I place the same set of ad codes in multiple ad spaces on
No. Each ad space has a unique set of ad tags. However, you may paste the same ad
tags in multiple ad spaces across different pages.
Ad space prices
There are two options; you can either set the prices manually or allow AdJug to
automatically optimize your pricing based on demand for your site.
Quite simply by copying and pasting the code generated by AdJug at the end of the
'sell ad space' process into the HTML code for the website you want the ads to appear
on. Pass these ad codes on to your website administrator if the site is not managed
What is a storefront?
A storefront is your own mini-website which appears within the AdJug marketplace.
Its purpose is to provide buyers with all the information they want to know about
your website, as well as to act as a marketing tool for you.
How many storefronts can I have?
You can have one storefront for each website you define with AdJug.
How do I price my ad spaces?
Take a look at other websites with a similar profile to yours and check out their
media packs or rate cards. Find reports generated by the www.iabuk.net, ClickZ,
emarketer and Nielsen//NetRatings.